Highly Effective Marketing Analytics

Book description

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.

The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book.

The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.

Product information

  • Title: Highly Effective Marketing Analytics
  • Author(s): Mu Hu
  • Release date: December 2019
  • Publisher(s): Business Expert Press
  • ISBN: 9781951527099