Learn how to increase brand awareness and reach customers through all Google properties!
Google+ is a unique social network; in fact, it may not be a social network at all. But however you label it, Google+ can give your brand a tremendous advantage, and this friendly guide shows you how to get in on the action. Learn just what Google+ is (and isn't) and how to connect with new and existing customers throughout the Google community!
Meet Google+ — see what it offers marketers and test-drive its tools
Jump in — set up your profile, learn Google+ etiquette, and find people to circle
Develop your strategy — target your audience with SEO, create your page and target it with Circles, and build a search strategy
Start hanging out — start a Hangout to video-chat with customers, have a focus group, or share ideas
Add ads — create effective Google social ads that engage visitors and drive traffic to your page
It's all about relationships — learn how to use Google+ for CRM and integrate your existing CRM strategy into Google Apps
Know the score — measure Google+ activity with Google Analytics and test your Google+ ad campaign
The app side — evaluate whether your brand would benefit from a custom Google+ app
Open the book and find:
What your profile should (and shouldn't) include
Innovative ways to use Hangouts
Secrets of building relationships
How Google+ works with your existing social media strategy
Suggestions for a strong Google+ ad campaign
Ways to maximize the +1 button
Tips on growing your audience
Good Google+ business practices
Create your account and set up your brand profile
Use Circles, craft targeted messages, and build relationships with Hangouts
Jesse Stay runs his own Social Media consulting and development business, and has consulted for some of the top 100 applications on Facebook. Within just 2 months, he successfully sold his first Facebook application that he wrote in just a week. He is the author of I'm on Facebook -- Now What???, a book targeted towards helping individuals and business owners better manage their lives through Facebook. You can follow him on his blog, http://www.jessestay.com.