Google+ Marketing For Dummies
Publisher: Wiley / For Dummies
Released: October 2012
Pages: 336

Learn how to increase brand awareness and reach customers through all Google properties!

Google+ is a unique social network; in fact, it may not be a social network at all. But however you label it, Google+ can give your brand a tremendous advantage, and this friendly guide shows you how to get in on the action. Learn just what Google+ is (and isn't) and how to connect with new and existing customers throughout the Google community!

  • Meet Google+ — see what it offers marketers and test-drive its tools
  • Jump in — set up your profile, learn Google+ etiquette, and find people to circle
  • Develop your strategy — target your audience with SEO, create your page and target it with Circles, and build a search strategy
  • Start hanging out — start a Hangout to video-chat with customers, have a focus group, or share ideas
  • Add ads — create effective Google social ads that engage visitors and drive traffic to your page
  • It's all about relationships — learn how to use Google+ for CRM and integrate your existing CRM strategy into Google Apps
  • Know the score — measure Google+ activity with Google Analytics and test your Google+ ad campaign
  • The app side — evaluate whether your brand would benefit from a custom Google+ app

Open the book and find:

  • What your profile should (and shouldn't) include
  • Innovative ways to use Hangouts
  • Secrets of building relationships
  • How Google+ works with your existing social media strategy
  • Suggestions for a strong Google+ ad campaign
  • Ways to maximize the +1 button
  • Tips on growing your audience
  • Good Google+ business practices

Learn to:

  • Create your account and set up your brand profile
  • Use Circles, craft targeted messages, and build relationships with Hangouts
  • Discover content and the value of the +1 button
  • Launch a product or promote an event with Google+
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