Google+ Marketing For Dummies
Publisher: Wiley / For Dummies
Final Release Date: October 2012
Pages: 336

Learn how to increase brand awareness and reach customersthrough all Google properties!

Google+ is a unique social network; in fact, it may not be asocial network at all. But however you label it, Google+ can giveyour brand a tremendous advantage, and this friendly guide showsyou how to get in on the action. Learn just what Google+ is (andisn't) and how to connect with new and existing customersthroughout the Google community!

  • Meet Google+ — see what it offers marketers and test-driveits tools
  • Jump in — set up your profile, learn Google+ etiquette,and find people to circle
  • Develop your strategy — target your audience with SEO,create your page and target it with Circles, and build a searchstrategy
  • Start hanging out — start a Hangout to video-chat withcustomers, have a focus group, or share ideas
  • Add ads — create effective Google social ads that engagevisitors and drive traffic to your page
  • It's all about relationships — learn how to use Google+for CRM and integrate your existing CRM strategy into GoogleApps
  • Know the score — measure Google+ activity with GoogleAnalytics and test your Google+ ad campaign
  • The app side — evaluate whether your brand would benefitfrom a custom Google+ app

Open the book and find:

  • What your profile should (and shouldn't) include
  • Innovative ways to use Hangouts
  • Secrets of building relationships
  • How Google+ works with your existing social media strategy
  • Suggestions for a strong Google+ ad campaign
  • Ways to maximize the +1 button
  • Tips on growing your audience
  • Good Google+ business practices

Learn to:

  • Create your account and set up your brand profile
  • Use Circles, craft targeted messages, and build relationshipswith Hangouts
  • Discover content and the value of the +1 button
  • Launch a product or promote an event with Google+
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