Pinterest Marketing For Dummies
By Kelby Carr
Publisher: Wiley / For Dummies
Final Release Date: June 2012
Pages: 216

Build your brand, market your products, and gain a followingon social media's hottest destination

Many companies are rushing to stake their claim on Pinterest anddon't want to make the wrong moves. Find out how to do it right andbuild your brand on the fastest-growing social network with thisguide. Expert tips show you how to nurture a following, encourageparticipation, and engage your audience as you implement effectivemarketing techniques!

  • Get on board — discover your Pinterest personality to bestshowcase your business, and then get up to speed on properetiquette and lingo
  • Build a following — find out how to get active onPinterest, get customers and clients to follow you, and become awell-liked member of the community
  • Buzz, buzz, buzz — generate Pinterest traffic, use tricksto track content, and then learn how to go viral as part of asuccessful marketing campaign
  • The results are in — get the tools to measure the resultsof your Pinterest efforts and determine if you've achieved yourmarketing goals
  • Follow the leader — view pins that went viral to see howother companies have effectively used Pinterest

Open the book and find:

  • Secrets for getting invited and setting up your account
  • Tips for naming and organizing your boards
  • Steps for pinning, repinning, commenting, and liking
  • Advice on how to run the right contests
  • Strategies for launching a product on Pinterest
  • Ways to showcase your personality through pins
  • How to humanize your brand and introduce followers
  • Techniques for building a strong community

Learn to:

  • Seek an invitation and set up your account
  • Name and organize your boards, pin, comment, and like
  • Run contests, launch or test products, and humanize yourbrand
  • Showcase your personality through pins and build acommunity
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