Mobile Marketing
An Hour a Day
By Rachel Pasqua, Noah Elkin
Publisher: Wiley / Sybex
Final Release Date: December 2012
Pages: 384

Successfully Build Your Business and Brand withMobile

A Step-by-Step Guide

Develop a smart mobile marketing strategy, and real-timecustomers will find you in a flash. This step-by-step guide ispacked with proven techniques and strategies to help you design andoptimize mobile websites, produce spot-on advertising, create coolsmartphone apps, decipher the analytics, and leverage a rich mix ofsocial, local, and mobile (SoLoMo) to increase profits.

You'll also get a glimpse at what's just around thecorner—things like mobile payments, augmented reality, andnear-field communications. This practical guide demystifies acomplex subject and breaks it down into achievable, day-by-daytasks to help you thrive in the mobile space.

  • Successfully navigate the constantly evolving mobilelandscape
  • Build a solid mobile strategy for your brand or company
  • Learn where, when, how, and why to use SMS/MMS
  • Establish solid KPIs and set up reporting and analytics
  • Design mobile websites with UIs that work on smartphones andtablets
  • Keep customers coming back with engaging mobile apps
  • Plan for all the major platforms, including iOS andAndroid
  • Advertise with mobile and local ads that work
  • Leverage the SoLoMo nexus
  • Get into m-commerce and explore payment options
  • Jump into ambient media—QR codes, augmented reality, andmore

You'll also find:

  • Real-world case studies that illustrate successes to learnfrom
  • Tactical advice to help you get to market fast and avoidpitfalls
  • Top tools, technologies, and vendors
  • Fascinating interviews with industry thought-leaders

Praise for Mobile Marketing: An Hour a Day

"Nothing gets you closer to your consumer than mobile. Andnothing gets to closer to mobile marketing perfection thanMobile Marketing: An Hour a Day."

— Greg Stuart, CEO, Mobile Marketing Association andCo-Author of What Sticks

"Elkin and Pasqua expertly detail the mobile landscape, tactics,and tools available to today's mobile marketer. This is amust-read." — Sara Holoubek, CEO, Luminary Labs

"This book is filled with clear, well thought-out strategicguidance on all things mobile, with expert perspectives to helpcustomize the strategy on an individual business (and budget)level."

— Joy Liuzzo, President, Wave Collapse

"This is now my go-to book for mobile. Not only does it have thebrain trust going for it, but it also has the data to back itup."

— Rob Garner, VP Strategy, iCrossing and author ofSearch and Social: The Definitive Guide to Real-Time ContentMarketing

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Ebook: $29.99
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