Facebook Marketing For Dummies, 4th Edition
By John Haydon
Publisher: Wiley / For Dummies
Final Release Date: May 2013
Pages: 336

Engage your customers and build your business with a Facebookmarketing program

To run a successful business or nonprofit these days, you haveto know Facebook. And because Facebook is ever evolving, thispopular guide has been fully updated to cover the newest tools andtechniques. Follow these steps to increase brand awareness, launchproducts, enhance your customer service, and turn visitors intoloyal customers with Facebook.

  • Do the groundwork — understand how Facebookbenefits your business, how to leverage content, and what goes intoa winning strategy
  • Make a plan — learn what your marketing planshould include and define your goals, target audience, and keyperformance metrics
  • Build your presence — discover how to design acompelling Facebook Page and use applications to expand yourpresence
  • Engage your customers — use content marketing,status updates, quizzes, polls, photos, and webinars to get yourfans involved
  • Track your success — analyze your progress withFacebook Insights
  • Promote visibility — include Facebook ads inyour plan, create sponsored stories, and set up groups, promotions,and events
  • Expand your reach — cross-promote your pagethrough your e-mail, website, and blog

Open the book and find:

  • How to get your customers talking
  • Tools for researching your audience
  • Advice on integrating your online and offline campaigns
  • Information that should be on your Page
  • Tips for making your Page easier to find
  • How to write a good Facebook ad
  • Ways to use social plug-ins
  • Facebook business etiquette

Learn to:

  • Create, administer, and customize your timeline
  • Build an engaged fan base with Likes, Shares, and Comments
  • Integrate Facebook with other marketing plans and measureresults
  • Use events, contests, and polls to promote your brand
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