Managerial Economics For Dummies
By Robert Graham
Publisher: Wiley / For Dummies
Final Release Date: February 2013
Pages: 384

Learn to:

  • Make sense of complicated business concepts
  • Improve your critical thinking skills
  • Apply managerial economics to make sound managerial decisions

The easy way to make sense of managerial economics

Does the study of managerial economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how managerial economics enhances analytical skills, aids in problem-solving, and assists rational decision making. If you're enrolled in business courses or a manager already in the corporate world looking for a refresher, Managerial Economics For Dummies has you covered.

  • Managerial Economics 101 — get an easy-to-understand intro to fundamental aspects of managerial economics and the theory of price determination
  • Whose side are you on? — make sense out of the relationship between price and quantity to understand why consumers are willing to purchase more at lower prices (and how business owners can influence that relationship)
  • Know your rivals — find out how to determine price in situations ranging from an extremely large number of rivals (perfect competition) to no rivals (monopoly)
  • Risky business — discover how to execute your mission and maximize profit in a world of risk and uncertainty

Open the book and find:

  • Tips to increase profit
  • Input vs. output and production costs vs. supply
  • The lowdown on price discrimination
  • Techniques to help you balance your profit goals with the goals of your employees
  • Managerial mistakes (and how to avoid them)
  • Critical concepts you'll want to remember
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