Competitive Intelligence For Dummies
By James D. Underwood
Publisher: Wiley / For Dummies
Released: July 2013
Pages: 384

Make competitive intelligence part of your business practice—and be on the cutting edge

Whether you're just starting a business, venturing into new areas with your existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives you insight on how to gather valuable information not only on your competitors, but also on your market and key customer base. You'll also find out how to analyze and use this information to gain market share and stay on the cutting edge of your industry.

  • Competitive Intelligence 101 — get an intro to competitive intelligence and understand how it can make a tremendous contribution to organizational sustainability and success
  • Start gathering intelligence — identify the people in your organization who can contribute to data collection and the sources they can tap for relevant, reliable data
  • Make it meaningful — discover how to apply advanced intelligence techniques, profile competing companies and their CEOs, and forecast industry trends
  • Overcome resistance to change — discover the best approaches CI analysts use to communicate, build consensus, and convince leaders to execute intelligence initiatives

Open the book and find:

  • How to build a competitive intelligence function within your organization
  • Sources to scour for the most valuable information
  • Ways to legally and ethically conduct competitive intelligence
  • How to analyze data and transform it into actionable intelligence
  • Tips on overcoming barriers standing in the way of change
  • Questions to assess your organization's intelligence effectiveness

Learn to:

  • Locate, collect, and analyze competitive intelligence
  • Use competitive intelligence in your decision-making process
  • Stop guessing and start making well-informed business decisions
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