Facebook Marketing All-in-One For Dummies, 2nd Edition
By Amy Porterfield, Phyllis Khare, Andrea Vahl
Publisher: Wiley / For Dummies
Final Release Date: November 2012
Pages: 696

9 books in 1

  • Joining the Facebook Marketing Revolution
  • Claiming Your Presence on Facebook
  • Adding the Basics
  • Building, Engaging, Retaining, and Selling
  • Understanding Facebook Applications
  • Making Facebook Come Alive
  • Advanced Facebook Marketing Tactics
  • Facebook Advertising
  • Measuring, Monitoring, and Analyzing

Want millions to know about your business? Market it on Facebook!

Facebook has nearly a billion active users. Talk about marketing opportunities! This book shows why your business needs a Facebook presence, how to set up a powerful Page, ways to engage your customers, great marketing and advertising opportunities, and how to analyze your results. Use Facebook for customer service, relationship building, and much more.

  • Meet your customer — define and identify your ideal audience and engage your customers one on one
  • It's business — set up a business or community Page and get your business and personal Profiles working together
  • The social stuff — post YouTube links, import blog posts, connect your page to Twitter, and add social plugins
  • Engage 'em — boost your Page's visibility, create posts that get attention, use links, and thank your key enthusiasts
  • Apps offer an edge — use iFrame apps to add custom tabs to your Page
  • Involve your audience — build buzz with events and contests
  • Reach them with ads — learn about Facebook's advertising system and how to create ads that work
  • Measure success — explore tools that help you measure, monitor, and analyze how your plan is working

Open the book and find:

  • Why Facebook also works for B2B
  • Ways your personal Profile can support your business
  • Some simple rules for a powerful marketing plan
  • Tips for posts with punch
  • How to move your e-commerce to Facebook
  • Existing apps you can use for marketing
  • Help designing a contest
  • Ideas for using Facebook Deals
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Ebook:  $34.99
Formats:  ePub, Mobi, PDF