Masterfully Manage All of Your Social Media Communities
Community managers are the linchpins of today's social mediamarketing campaigns, and The Complete Social Media CommunityManager's Guide is your ultimate guide on how to do the jobeffectively, efficiently, and profitably. This detailed,step-by-step road map shows you how to cultivate, convert, andmanage all of your social media communities and gives you a runningstart with downloadable, ready-to-use tools and templates.
The book covers it allproven social media best practices,crafting a strategy, setting realistic goals and metrics, andlittle-known paid-organic tactics for leveragingcommunity-generated content to amplify your messaging. Packed withproven techniques, insightful case studies, and sensible advice,it's a must-read for everyone who wants to succeed with socialmedia.
- Understand the diverse roles and responsibilities of today'scommunity manager
- Follow proven steps for building an awesome social mediamarketing plan
- Sell your boss, colleagues, and company stakeholders on yoursocial strategy
- Discover how to seed quality conversations and promoteengagement within your community
- Explore paid-organic amplification through social ads acrossFacebook®, Twitter®, YouTube®, and otherchannels
- Learn crucial rules for swift and effective crisismanagement
- Measure and document your success with an arsenal of tools andreports
This timely guide will lend a sense of structure, purpose, andmeasurement to the social media community manager's role."
Andrew Goodman, Cofounder, HomeStars
When it comes to thinking about and executing a successful,holistic, and structured social media program that delivers realresults for your company, this book covers everything you shouldknow, and more."
Imelda Khoo, Global e-Marketing Manager, Tektroniks
Complete with job expectations framework, sample templates, PRsafety harnesses, and community thrill tips, this book is amust-have resource."
Chief of Conversion Marketing, Unbounce.com