The Savvy Photographer's Guide to Sales, Marketing, and More
By Lara White
Final Release Date: February 2013
A successful photography business is 20% photography, 80% business
What sinks so many photo studios? It's not the quality of their work. It's failure to recognize they're running a business. That's why this book is not about planning a shoot, choosing lenses, or using Photoshop. It's the essential, no-nonsense guide to running your photography business.
Lara White has a proven method for getting control of your business so it doesn't control you. Whether you're ready to step up from hobbyist to professional photographer or you're already in business and feeling overwhelmed, this photography course in a book will get you on track.
Choose your niche and your market
Gain experience and build your portfolio
Understand and craft the right photo business plan
Cover critical accounting, legal, and insurance functions
Develop your brand, identify the products you'll provide, and establish pricing
Determine your photography marketing strategy and make sales
Meet and exceed your clients' expectations
Find more resources at www.PhotoMint.com to help your photography business succeed