The Savvy Photographer's Guide to Sales, Marketing, and More
By Lara White
Final Release Date: February 2013
A successful photography business is 20% photography, 80%business
What sinks so many photo studios? It's not the quality of theirwork. It's failure to recognize they're running a business. That'swhy this book is not about planning a shoot, choosing lenses, orusing Photoshop. It's the essential, no-nonsense guide to runningyour photography business.
Lara White has a proven method for getting control of yourbusiness so it doesn't control you. Whether you're ready to step upfrom hobbyist to professional photographer or you're already inbusiness and feeling overwhelmed, this photography course in a bookwill get you on track.
Choose your niche and your market
Gain experience and build your portfolio
Understand and craft the right photo business plan
Cover critical accounting, legal, and insurance functions
Develop your brand, identify the products you'll provide, andestablish pricing
Determine your photography marketing strategy and makesales
Meet and exceed your clients' expectations
Find more resources at www.PhotoMint.com to help yourphotography business succeed