Photography Business Secrets
The Savvy Photographer's Guide to Sales, Marketing, and More
By Lara White
Publisher: Wiley
Final Release Date: February 2013
Pages: 336

A successful photography business is 20% photography, 80% business

What sinks so many photo studios? It's not the quality of their work. It's failure to recognize they're running a business. That's why this book is not about planning a shoot, choosing lenses, or using Photoshop. It's the essential, no-nonsense guide to running your photography business.

Lara White has a proven method for getting control of your business so it doesn't control you. Whether you're ready to step up from hobbyist to professional photographer or you're already in business and feeling overwhelmed, this photography course in a book will get you on track.

Learn to:

  • Choose your niche and your market
  • Gain experience and build your portfolio
  • Understand and craft the right photo business plan
  • Cover critical accounting, legal, and insurance functions
  • Develop your brand, identify the products you'll provide, and establish pricing
  • Determine your photography marketing strategy and make sales
  • Meet and exceed your clients' expectations

Find more resources at to help your photography business succeed

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Ebook: $34.99
Formats:  ePub, Mobi, PDF