White Papers For Dummies
By Gordon Graham
Publisher: Wiley / For Dummies
Final Release Date: March 2013
Pages: 384

Learn to:

  • Plan, create, and promote effective white papers
  • Pick the perfect style of white paper for your next project
  • Manage a white paper project with a 12-step process

Discover how to write great white papers, and use them to boost your business!

White papers are a challenging form of content marketing that takes years to master. Luckily, this hands-on, friendly guide gives you a shortcut. Whether you're a marketing manager seeking to use white papers to promote your company, or a writer looking to break into this well-paying field, White Papers For Dummies gives you practical, step-by-step advice on planning, creating, and promoting effective white papers.

  • Get started — find out what white papers are, who reads them, and whether your company (or client) needs one
  • Plan a white paper, fast — pinpoint the audience, purpose, topic, key points, and call to action for your white paper
  • Master highly effective habits — discover how to think like a lawyer, write like a journalist, and promote like a madman to make your white paper a hit
  • Tricks of the trade — avoid common pitfalls that trap beginners creating their first white papers
  • Reach your target audience — get a crash course on ways to promote your white paper and get it discovered, read, and shared

Open the book and find:

  • Why white papers are called "the king of content"
  • The huge opportunity for writers
  • Outlines for the three main types of white papers
  • More than 40 ways to promote a white paper
  • Tips on finding powerful sources
  • Ten ways to improve a white paper title
  • Advice for white paper designers
  • How to use white papers throughout the sales process
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