Kickstarter For Dummies
By Aimee Cebulski
Publisher: Wiley / For Dummies
Final Release Date: May 2013
Pages: 208

Learn to:

  • Develop a campaign page that inspires contributors
  • Establish rewards for your backers
  • Estimate how much money you need to raise
  • Use social media to enhance awareness

Find backers and bring your dream project to life with Kickstarter

Do you have the next blockbuster movie, award-winning game, or bestselling graphic novel in your head? Just need funding to make it happen? Learn how to use Kickstarter with help from this handy little book, and connect with backers who want to fund your project. See how to make your idea irresistible, develop your campaign, and bring your dream to life!

  • Join the crowd — learn how crowdfunding works and the advantages Kickstarter offers
  • Kickstart your campaign — profile your project and showcase its uniqueness in a compelling video
  • Dollars and sense — examine all the cost factors and make a detailed, realistic estimate of your fundraising goal
  • Build your base — determine likely backers and grow community support for your project
  • Everybody wins — create rewards for your backers at different dollar levels
  • Drop the flag — kick off your campaign, track your backers, and monitor expenses
  • Spread the word — promote your campaign with press releases, online ads, events, and social media

Open the book and find:

  • Case studies of successful campaigns
  • Tips for delivering your project on time
  • Why your video is so important
  • Hints for estimating donations
  • What to include in your project description
  • Ways to communicate with your backers
  • How to use Kickstarter on your iPhone
  • Ten creative reward ideas

I just wanted to say THANK YOU for being the mastermind behind Kickstarter for Dummies. I just completed a successful Kickstarter campaign of my own, due in large part to the suggestions YOU wrote about in your book. It was a TON of work to complete successfully - but you made it just a bit easier by sharing your wisdom - THANK YOU!
Erin Albert

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