Transforming Business
Big Data, Mobility, and Globalization
By Allison Cerra, Kevin Easterwood, Jerry Power
Publisher: Wiley
Final Release Date: November 2012
Pages: 256

Tectonic motion is occurring in the workplace.

How will it affect you?

Mobility. The cloud. Data analytics. Collaboration. These andrelated forces are creating a seismic shift felt at all levels ofthe organization.

An intense and in-depth study conducted across the United Statesand China reveals the effects of these influences through the eyesof knowledge workers, functional leaders, business decision-makers,and upcoming graduates from prominent universities. The results,together with commentary from leading researchers and analysts, arepresented and plumbed in this detailed volume. Informative,enlightening, and possibly prophetic, this analysis illuminates ablueprint for the business model of tomorrow.

  • Learn how new technology trends—including mobility, cloud,big data, and collaboration— are fundamentally changing theway work is conducted and how company leadership can tap into thesetrends to affect positive cultural reform
  • Discover how the introduction of new technologies and theemergence of new business models are shifting traditionalorganizational roles—including HR, Marketing, Finance, andIT
  • Hear from the next-generation of top talent, represented bycollege students at the top universities, and learn how they viewtheir future workplace environment and how technology can become ameaningful magnet for recruitment and retention, thereby becomingan essential ingredient to a firm's sustainable competitiveadvantage
  • Explore how the integration of technology into the workplacediffers between the United States and China and the implications tothe global marketplace

What emerges is an evolved role for company leadership, one ofsignificant strategic value as cultural stewards capable ofgenerating sustainable advantage for their companies in the mostcompetitive market witnessed in decades.

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