Starting an Online Business For Dummies, 7th Edition
By Greg Holden
Publisher: Wiley / For Dummies
Released: June 2013
Pages: 456

Learn to:

  • Improve your website's visibility to attract repeat customers
  • Research your target audience and enhance customer service
  • Track your site's performance with updated marketing and analytics tools
  • Conduct business securely on mobile devices

Get down to business! Here's what it takes to succeed in the world of e-commerce

Now's the perfect time to launch your online business, and this book is loaded with the information you need. From how to think like an entrepreneur to choosing a web host, designing a compelling website, taking advantage of social media marketing, and keeping your business legal, this updated guide will help you make your business dream a reality.

  • The right mindset — learn how to think like a business person and plan for success
  • Tools of the trade — find out what software and hardware you need as well as how to choose a web host and domain name
  • Think mobile — expand your reach and engage your customers on the go with a mobile-friendly website
  • Spread the word — market your business with e-newsletters, discussion groups, mailing lists, and contests
  • Socialize — boost business visibility with Facebook®, Pinterest®, Twitter®, and other social networking sites
  • Optimize — improve both your catalog listings and your website so your business ranks highly with search engines
  • Beyond eBay — open new opportunities with online storefronts and specialty marketplaces
  • Legal stuff — protect your business identity, know and follow local regulations, and choose the right accounting method

Open the book and find:

  • Ten essential steps for starting your business
  • Ways to make your website more customer-friendly
  • How to build loyalty with great customer service
  • Payment options to consider
  • Case studies that showcase business success
  • Cost-effective marketing strategies
  • Efficient ways to manage multiple storefronts
  • Services for mobile merchants
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Ebook: $24.99
Formats:  ePub, Mobi, PDF