The One-Hour Business Plan
The Simple and Practical Way to Start Anything New
By John McAdam
Publisher: Wiley
Final Release Date: September 2013
Pages: 192

The One-Hour Business Plan™ addresses the hardest part about writing a business plan—getting started. In one hour of writing time, the reader will have a business plan foundation to take their innovation to market. The author wrote this after seven years of observing 1,000+ business plans and field testing. This works!

Through actionable guidelines and detailed, real-life examples, The One-Hour Business Plan steers you through the process of writing a business plan foundation quickly while preserving your limited time and financial resources. Whether you're an experienced entrepreneur or a first-timer with a million-dollar idea, you can learn and benefit from the "five essential business plan cornerstones" that serve as the foundation of any successful business. Seasoned entrepreneur John McAdam identifies the most critical ingredients in successful business plans for sustainable businesses.

With a straightforward personable style and interactive reader exercises, The One-Hour Business Plan teaches you how to:

  • Create a value proposition that makes a stronger business model
  • Determine your customer target audience and reach your most receptive market
  • Examine your proposal through a critical customer's eyes
  • Set milestones and action plans to guide your business
  • Predict how much money you will make and how successful your business will be

These five cornerstones will ensure that your business plan is effective. Ideal for any beginning entrepreneur, business owner, or experienced tycoon looking to gain an edge, The One-Hour Business Plan is an efficient, one-hour primer that will help you start thinking about a new business or doing something new with your old one.

After reading this book, you might want some guidance on your business planning worksheets. If so, then submit your worksheets for brief but pointed free feedback and a trial business club membership at

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