Marketing Automation For Dummies
By Mathew Sweezey
Publisher: Wiley / For Dummies
Final Release Date: March 2014
Pages: 312

Learn to:

  • Establish a buyer’s profile and create a lead scoringmodel
  • Integrate marketing automation with CRM and otherprocesses
  • Choose the right tool for your business
  • Reach buyers via e-mail, social media, and more

Ramp up your business’s marketing automation with thiscomplete, easy-to-follow guide

If your company isn’t already using marketing automation,it’s time to get on board! This complete guide, from a topindustry specialist, provides you with everything you need to getup and running, from choosing solution providers to runningcampaigns, and from nurturing lead programs to measuring ROI. Jumpinto marketing automation today!

  • Get ready — get an overview of marketing automation, thenjump into creating a business case, choosing a solution, gettingthings set up, and much more
  • Make your data and leads count — find out how tointegrate with CRM solutions, clean up your database, createsegmented lists, send your leads to the sales team, and more
  • Automate it — get down to the nitty-gritty of marketingautomation by running campaigns, including content marketing,creating forms and landing pages, and sending e-mails
  • Mix, score, and report — go one step further by combiningautomation with other programs, scoring leads, generating reports,and tracking your progress
  • The next level — become aware of the top mistakes toavoid and other online sources of information on marketingautomation

Open the book and find:

  • A complete overview of how to get started
  • The best reports to use to score your leads
  • Tips on choosing marketing automation solutions
  • Tricks to implement when creating segmented lists
  • Details on using content to create leads
  • Information on nurturing programs
  • The lowdown on creating effective calls to action
  • Tips on measuring ROI and effectiveness
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Ebook: $26.99
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