Lead Generation For Dummies
By Dayna Rothman
Publisher: Wiley / For Dummies
Final Release Date: March 2014
Pages: 384

Learn to:

  • Create a lead generation plan
  • Work with both inbound and outbound marketing
  • Nurture your leads and track ROI on your campaigns
  • Use lead scoring and know when a lead is hot

The comprehensive guide to mastering lead generation intoday’s complex market

In the competitive world of the web, lead generation is key. Ifyou’ve been trying to wrap your head around concepts likePPC, organic SEO, blogging, content marketing, and lead generationmetrics, but can’t seem to get it right, this book is theguide you need to get started and stay on the path to effectivelead generation.

  • Begin your journey — discover the elements of leadgeneration, as well as how to define your leads and lead generationgoals
  • Connect your inbound efforts — explore content marketing,blogging, social media, your website, and SEO as lead generationmethods
  • Get down with outbound — find out how to reach out andconnect with potential leads via email, PPC ads, contentsyndication, and more
  • Measure your efforts — dig into the nitty gritty of leadgeneration with the metrics used to measure success
  • Tactics and tips — find out what pitfalls to avoid, leadgeneration experts to keep an eye on, and additional tactics forlead generation

Open the book and find:

  • An overview of lead-generation techniques
  • Tips on building lead-generation teams
  • Tricks for website usability and design
  • Best practices for form design and calls to action
  • Details on SEO, blogging, social media, and more
  • Techniques to maximize e-mail marketing success
  • Content marketing and event marketing tips and tricks
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Ebook: $26.99
Formats:  ePub, Mobi, PDF