Advanced Google AdWords, 3rd Edition
By Brad Geddes
Publisher: Wiley / Sybex
Final Release Date: April 2014
Pages: 696

The most complete guide to Google AdWords, now fullyupdated

The best-selling AdWords book on the market has been fullyupdated. Advanced Google AdWords, Third Edition, is theultimate guide to Google’s dominant ad platform. This bookteaches readers how to use techniques employed by Fortune 500companies in their own advertising campaigns.

Updates to the book include information on Google’splatform, including changes to the campaign structure, bidmodifiers, and the latest ad extension updates. Expert author BradGeddes draws from his personal experience as an Advanced AdWordsSeminar leader to show you how you how to implement advanced PPCcampaign techniques.

  • Master how to craft and test winning ads
  • Discover how to easily research keywords and find what matchtypes to use
  • Learn how to increase your quality scores to savemoney
  • Use the AdWords Editor to create thousands of keywords andad copy configurations
  • Uncover advanced bidding strategies to make your accountmore profitable
  • Develop successful account organizationalstrategies
  • Learn how to best design and test landing pages
  • Spice up your text ads with Ad Extensions
  • Learn how to expand your advertising reach with the GoogleDisplay Network
  • Explore new ways to manage and grow your AdWordsaccount

Praise for Advanced Google AdWords

“Brad gets it! He has a wealth of hands-on experience andshares it freely. If you want to drive and convert Google AdWordstraffic, you need to read this book—now!”
Tim Ash, CEO of SiteTuners, author of Landing PageOptimization, chairperson of Conversion Conference

“When it comes to Google AdWords, Brad Geddes is one ofthe top minds in the business.”
Danny Sullivan, Founding Editor, Search EngineLand

“Think you know PPC? Think again. Geddes continues toconfound the industry with new revelations of techniques andpractices that WILL change your campaigns for the better.Advanced Google AdWords 3rd Edition contains new, detailed,and clear examples never seen before. The sooner you open the book,the sooner you’ll see results. Buy it for your entireteam.”
Michael Stebbins, CEO, Market Motive TrainingInstitute

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Ebook: $39.99
Formats:  ePub, Mobi, PDF