Book description
Make selling a social affair!The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts.
With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more.
- Use lead recommendations to get in front of the right buyer
- Analyze your social selling efforts with real-time data
- Reach more leads with customized InMail messages
- Save 30 - 60 minutes a day previously spent on acquisitions
If you're a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can't be without.
Table of contents
- Cover
- Introduction
-
Part 1: Getting Ready to Generate Leads
-
Chapter 1: Selling Is a Social Business
- Defining Social Selling
- Looking at the Four Pillars of Social Selling
- Collecting, Connecting, Converting: The Formula for Success
- Exploring the Sales Navigator Plans
- Activating Your Sales Navigator Account
- Measuring Efforts with the Social Selling Index
- Opening Access with TeamLink
- Planning Your Roadmap for Social-Selling Success
- Chapter 2: Determining Your Target Audience
- Chapter 3: Mapping the Buyer’s Journey
-
Chapter 1: Selling Is a Social Business
- Part 2: Building a Database of Leads
- Part 3: Engaging with Leads
- Part 4: Turning Leads into Valuable Relationships
-
Part 5: The Part of Tens
-
Chapter 11: Ten Tips for Advanced Lead Generation
- Quantity versus Quality
- Saving Connections as Leads
- Increasing Response Rates and Engagement with Your Profile
- Best Practices for Requesting an Introduction
- Conversation Starters
- Managing Your Sales Navigator Inbox
- InMail Do’s and Don’ts
- Adding and Saving Your Default Signature
- Adding Attachments to Your InMail Messages
- LinkedIn Sales Navigator for Gmail
-
Chapter 12: Ten Tips for Account Management
- Accessing Administrator Settings
- Viewing Account Types and Billing Information
- Connecting Sales Navigator to Your Company’s CRM System
- Managing Access to InMail and Messaging
- Enabling TeamLink
- Activating New Users
- Checking Activation Status and Sending Reminders
- Removing Users
- Viewing Usage Reports
- Exporting or Printing Usage Reports
- Chapter 13: Ten Social-Selling Leaders to Follow
- Chapter 14: Ten More Social-Selling Resources
-
Chapter 11: Ten Tips for Advanced Lead Generation
- About the Author
- Advertisement Page
- Connect with Dummies
- Index
- End User License Agreement
Product information
- Title: LinkedIn Sales Navigator For Dummies
- Author(s):
- Release date: September 2018
- Publisher(s): For Dummies
- ISBN: 9781119427681
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