Connect with customers to grow your brand and your bottom line
Social Customer Experience offers a method for designing an organization that is fundamentally connected to its customers, and that designs and delivers superior products and services as a result. This book focuses on three main challenges faced by any company: understanding the social landscape, assessing current efforts, and implementing a complete strategy. Social Customer Experience provides marketers and customer care managers with a proven framework for building a powerful, contemporary brand for organizations both large and small.
Create an integrated, comprehensive social media strategy using core technologies designed to engage consumers
Create an effective program for measuring and reporting on social efforts to executives and other internal stakeholders
Learn how to create and maintain a social community and how to connect communities with engagement tools
Understand the evolution of social business and identify areas where your organization can gain traction
Engage and build powerful brand advocates using established techniques
Connect with current online social business thought leaders and gain access to additional resources