Social Customer Experience
Engage and Retain Customers through Social Media
By Dave Evans, Joe Cothrel
Publisher: Wiley / Sybex
Final Release Date: April 2014
Pages: 384

Connect with customers to grow your brand and yourbottom line

Social Customer Experience offers a method for designingan organization that is fundamentally connected to its customers,and that designs and delivers superior products and services as aresult. This book focuses on three main challenges faced by anycompany: understanding the social landscape, assessing currentefforts, and implementing a complete strategy. Social CustomerExperience provides marketers and customer care managers with aproven framework for building a powerful, contemporary brand fororganizations both large and small.

  • Create an integrated, comprehensive social media strategyusing core technologies designed to engage consumers
  • Create an effective program for measuring and reporting onsocial efforts to executives and other internalstakeholders
  • Learn how to create and maintain a social community and howto connect communities with engagement tools
  • Understand the evolution of social business and identifyareas where your organization can gain traction
  • Engage and build powerful brand advocates using establishedtechniques
  • Connect with current online social business thought leadersand gain access to additional resources
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Ebook: $29.99
Formats:  ePub, Mobi