Social Customer Experience
Engage and Retain Customers through Social Media
By Dave Evans, Joe Cothrel
Publisher: Wiley / Sybex
Final Release Date: April 2014
Pages: 384

Connect with customers to grow your brand and your bottom line

Social Customer Experience offers a method for designing an organization that is fundamentally connected to its customers, and that designs and delivers superior products and services as a result. This book focuses on three main challenges faced by any company: understanding the social landscape, assessing current efforts, and implementing a complete strategy. Social Customer Experience provides marketers and customer care managers with a proven framework for building a powerful, contemporary brand for organizations both large and small.

  • Create an integrated, comprehensive social media strategy using core technologies designed to engage consumers
  • Create an effective program for measuring and reporting on social efforts to executives and other internal stakeholders
  • Learn how to create and maintain a social community and how to connect communities with engagement tools
  • Understand the evolution of social business and identify areas where your organization can gain traction
  • Engage and build powerful brand advocates using established techniques
  • Connect with current online social business thought leaders and gain access to additional resources
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Ebook:  $29.99
Formats:  ePub, Mobi