All In Startup
Launching a New Idea When Everything Is on the Line
By Diana Kander
Publisher: Wiley
Final Release Date: June 2014
Pages: 304

Praise for all in startup

“I dare you to find a business book for entrepreneurs that’s as useful as All In Startup, and I double-dare you to find one that’s as much fun to read. Diana Kander captures what it’s like to launch something new. The result is a book that helps set readers on the path to finding startup success.”
—Tony Hsieh, CEO of and author of the #1 New York Times Bestseller Delivering Happiness

“This is a must read for anyone interested in launching a new product or business. All In Startup makes lean concepts more accessible through a simple but powerful allegory to which readers will easily relate. Diana Kander helps readers understand the value of the lean approach by tying it to a memorable story.”
—Steve Blank, Lecturer, U.C. Berkeley, Stanford University, Columbia University and UCSF

“Not often enough is a business book so chock-full of intelligent advice and such a fun read.”
—John Jantsch, author of Duct Tape Marketing and Duct Tape Selling

“There is seldom a read that when you start it, you can’t put it down. Diana Kander has crafted such an experience that fuses an engaging story of choices, dilemmas, tradeoffs, and problems with the real-world experience of the entrepreneur. In a narrative that captures the culture and the spirit of an entrepreneur in a worthy tale of swagger, hustle and intuition, the reader will learn the lessons of the ‘all in’ entrepreneur and build a framework to approach their own entrepreneurial pathway. Before you know it, the lessons framed in the book become your own, to the extent that you will convince yourself you have always known them. I’ve concluded that anyone who thinks they may want to take a crack at founding a business should read All In Startup first.”
—Ted Zoller, Director, Center for Entrepreneurial Studies, University of North Carolina, Chapel Hill

“If more books were like All In Startup, the business world would be much better off, and significantly more entertaining. This is a delightfully fresh take on what it requires to follow your passion—even against the odds. Highly recommended!”
—Jay Baer, New York Times bestselling author of Youtility

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oreillyAll In Startup

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Not just for startups

By CityDweller

from Sydney

About Me Maker, Project manager

Verified Buyer


  • Easy to understand
  • Helpful examples
  • Well-written


    Best Uses

    • Intermediate
    • Novice
    • Student

    Comments about oreilly All In Startup:

    This book is for any entrepreneur or person interested in lean methodologies in starting a business. Unlike many business books, Diana Kander uses a framework of an entertaining story of a failing startup owner at the World Poker Championship in Las Vegas to SHOW the core concepts. The core ideas are concise and have been expressed before - but her examples showing how human nature causes us to misjudge things are frequently sharp and to the point. It's easy enough to list the core ideas - but after reading the book you will understand the ideas at a visceral level. The characters are so human that it's very possible to see yourself/others making exactly the mistakes that the characters do. After reading this book – you should understand some of the pitfalls that the startup owner face no matter how smart and hardworking they are and how to work around them.

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