Webinars For Dummies
By Sharat Sharan, John Carucci
Publisher: Wiley / For Dummies
Final Release Date: June 2014
Pages: 288

Learn to:

  • Reach a diverse audience around the globe
  • Interact with participants during your event
  • Build a webinar team and create compelling content
  • Get the word out about your webinar

Ramp up your business with effective webinars that connect you to clients

Webinars can be highly effective ways to connect with customers, but how do you get started? With this comprehensive and easy-to-use resource, you’ll get the lowdown on every aspect of planning and producing webinars! Put together a budget, select tools and topics, produce graphics, integrate marketing, and much more with this great guide!

  • Get started — get an introduction to webinars, how they work, and how they can be used to effectively connect with customers
  • Prepare to be effective — dive into the details of selecting a topic, creating a script, producing graphics, and marketing
  • The day of the show — be prepared for the big day with tips on going live and troubleshooting on the fly
  • Follow up — do all the right things after the show, making sure to re-connect with attendees and get the most bang for your buck
  • Go further — evaluate the effectiveness of your webinar and plan ahead to your next virtual event

Open the book and find:

  • An overview of creating effective webinars
  • Tips on the tools that webinar professionals use
  • The skinny on building budgets and determining topics
  • Script presentation tips to make your webinar great
  • The lowdown on great graphics and slides
  • How to handle viewer questions professionally
  • Tips on marketing your webinar
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