Search Engine Optimization All-in-One For Dummies, 3rd Edition
By Bruce Clay
Publisher: Wiley / For Dummies
Final Release Date: September 2015
Pages: 792


  • How Search Engines Work
  • Keyword Strategy
  • Competitive Positioning
  • SEO and Mobile Web Design
  • Creating Content
  • Linking
  • Optimizing the Foundations
  • Analyzing Results
  • International SEO

Master search engine optimization to grow traffic and sales!

Does the whole topic of search engine optimization make you dizzy? Relax and grab this book! It breaks this huge topic into manageable chunks with nine minibooks, each covering one important part of SEO. And it's fully updated with the latest on Google, mobile search, international SEO image search, optimizing servers for SEO, and much more.

  • Begin with the basics — get a handle on how search engines work, the most popular ones, and where you want to be in the results
  • The magic of keywords — discover how to choose keywords and use keyword tools
  • Get competitive — use competitive research techniques and tools and apply what you've learned
  • Make search engines love your site — design search engine-friendly and mobile-friendly websites
  • Create compelling content — direct your content toward your target audience and use SEO to build your brand
  • Go deeper — find out why your server and domain name are important
  • See how it's working — use web metrics and analytics to explore and track your SEO success
  • Branch out — use international search engines and tailor your message for overseas markets

Open the book and find:

  • Common threads among search engines
  • Mobile users' search patterns
  • Tips for getting your site into the right results
  • Advice on using keywords
  • Competitive research techniques
  • How to make your site mobile-friendly
  • Social media optimization
  • A guide to training
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Ebook:  $39.99
Formats:  ePub, Mobi, PDF