Book description
Start a successful online business—and be your own boss!Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more.
While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success.
- Discover your niche and create a business plan
- Design your website and storefront
- Increase your reach and market with social media
- Choose the best web host for your needs
If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!
Table of contents
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- Cover
- Introduction
-
Book 1: Start-Up Essentials
- Chapter 1: Starting from Scratch
- Chapter 2: Turning Ideas into a Viable Internet Business
- Chapter 3: Getting Real: Creating a Usable Business Plan
- Chapter 4: Funding Your Online Business
- Chapter 5: Creating Policies to Protect Your Website and Customers
- Chapter 6: Setting Up Shop: What You Need for Online Efficiency
- Book 2: Legal and Accounting
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Book 3: Website Functionality and Aesthetics
- Chapter 1: What’s in a (Domain) Name?
- Chapter 2: Designing for User Experience
- Chapter 3: Building a Site Without Spending a Fortune
- Chapter 4: Finding the Host with the Most
- Chapter 5: Developing Content That Satisfies Visitors and Search Engines
- Chapter 6: Going Beyond Beta and Launching Your Site
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Book 4: Online and Operating
- Chapter 1: Determining Your Revenue Model
- Chapter 2: Making Money with Affiliate Programs
- Chapter 3: Turning Information into Profit: From E-Books to Webinars
- Chapter 4: Paying with the Right Payment Options
- Chapter 5: Putting the (Shopping) Cart before the Horse
- Chapter 6: Taking Inventory
- Chapter 7: Fulfilling Expectations and Orders
- Book 5: Managing Security Risks
- Book 6: Online Marketing Basics
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Book 7: Retail to E-Tail
- Chapter 1: Expanding Online to Keep and Grow Customers
- Chapter 2: Managing the Differences between In-Store and Online Commerce
- Chapter 3: Window Dressing for the Online Display
- Chapter 4: Making In-Store Customers Loyal Online Shoppers
- Chapter 5: Revving Up with Mobile Marketing, Social Media, and More
- Chapter 6: Troubleshooting the Transition to Online Retail
- Book 8: E-Commerce Fundamentals
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Book 9: E-Business for the Nonprofit
- Chapter 1: Raining Donations: Fundamentals for Online Giving
- Chapter 2: Adding Online Moneymakers to an Existing Site
- Chapter 3: Growing an Active Donor Base: Your Virtual Community
- Chapter 4: Identifying Online Marketing Strategies That Fit the Cause
- Chapter 5: Legal Considerations for Nonprofit Organizations
- Book 10: E-Commerce Trends and Market Opportunities
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Book 11: E-Commerce Advanced
- Chapter 1: Mapping the Digital Buyer’s Journey
- Chapter 2: Getting Personal with Content Marketing
- Chapter 3: Listening to the Voice of the Customer
- Chapter 4: Overhauling an Aging Online Business
- Chapter 5: Expanding Products to Increase Stagnant Sales
- Chapter 6: Transitioning a Small Site into Big Business
- About the Authors
- Advertisement Page
- Connect with Dummies
- End User License Agreement
Product information
- Title: Starting an Online Business All-in-One For Dummies, 5th Edition
- Author(s):
- Release date: January 2017
- Publisher(s): For Dummies
- ISBN: 9781119315520
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