Facebook Marketing For Dummies, 5th Edition
By John Haydon
Publisher: Wiley / For Dummies
Final Release Date: December 2014
Pages: 336

Learn to:

  • Create, administer, and customize your timeline
  • Build an engaged fan base with Likes, Shares, and Comments
  • Integrate Facebook with other marketing plans and measure results
  • Use events, contests, and polls to promote your brand

Plan, refine, and maintain a successful Facebook marketing campaign

Are you a marketer looking to effectively add Facebook to your overall marketing mix? Consider this book the mecca of Facebook marketing. Inside, you’ll grasp the psychology of the Facebook user, build your fan base, increase your brand awareness, integrate Facebook marketing with other marketing strategies, and much more.

  • Marketing in the digital age — find out how to build a social networking presence, leverage content to reach your audience, put viral marketing features to work for you, and build a winning strategy for your business
  • Mirror, mirror on the wall — secure a spot for your business on Facebook, design a compelling Facebook Page, and use applications to further expand your presence within Facebook
  • Go public — promote your Page, engage fans, measure your campaign’s success and utilize specific strategies and tactics proven to grow your fan base and increase awareness of your Page
  • Dig a little deeper — advertise on Facebook by targeting a specific audience, create and test your ads, measure your ads’ success, and use Facebook social plugins to integrate Facebook into your website

Open the book and find:

  • Steps for making your Page easy to find
  • Tips for selling products and services via Facebook
  • Ways to use Facebook Groups and Events for your business
  • How to increase website traffic with Facebook social plugins
  • Top business tips for Facebook
  • Factors for long-term Facebook marketing success
  • Recommended Facebook etiquette
  • Common Facebook marketing mistakes to avoid
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oreillyFacebook Marketing For Dummies, 5th Edition
 
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4.0

Facebook Marketing for Dummies

By Fast Dhobi

from Mussoorie, Uttarakhand, North India

About Me 60-year-old Entrepreneur

Verified Buyer

Pros

  • Covers Many Subjects
  • Easy to understand
  • Helpful examples

Cons

  • Assumes Familiarity Wfb
  • Could Use A Tutorial
  • Not Basic Enough For Me

Best Uses

  • Intermediate
  • Student
  • Younger Person

Comments about oreilly Facebook Marketing For Dummies, 5th Edition:

I am starting a business and am nearly 60 and new to Facebook. I read through the book, cover to cover, nearly 500 pages and got a great overview. But I could use a basic outline of how to start Facebook, a step by step for Dummies set of instructions that talks me through it as if I were 10 years old. This is a very complete book, I believe, and I did use it to set up my Facebook, but it is out of date by just a year and there have been major changes it seems in Facebook. For example, one cannot set up a business page alone; I first had to set up a personal profile, but the book gave me a link and instructions for the page only. The book seems to assume that the reader is familiar with Facebook which I am not. I am still glad I have it to guide me.

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Ebook:  $24.99
Formats:  ePub, Mobi, PDF