Book description
Twitter can boost your business and marketing efforts, and this guide shows you how
Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle - @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter to build business and personal opportunity. She's joined by Michael Gruen and Leslie Poston to share Twitter expertise in this easy-to-follow guide.
You'll discover how to get set up on Twitter, build a follower list, and find a voice for your tweets. Then you'll learn to use third party tools to link Twitter to other sites and incorporate it into business communication models. This book covers
The basics of signing up and creating tweets
Following other users and adding followers to your own tweets
Mastering the "Twecosystem"-the tools that tie Twitter to many other Web applications, including mobile devices
Strategies for enhancing business communication, marketing, and networking opportunities with Twitter
Twitter For Dummies gets you up and running on this hot communications tool the fun and easy way.
Table of contents
- Copyright
- About the Authors
- Authors' Acknowledgments
- Publisher's Acknowledgments
- Foreword
- Introduction
-
I. Twitter? Like Birds Do?
- 1. Sharing Your Thoughts, 140 Characters at a Time
- 2. Hello, Twitter World!
-
3. Stroll Around the Grounds: A Tour of the Twitter Interface
- 3.1. Starting Out on the Home Screen
- 3.2. Tweeting to One Specific Person: @Replies
- 3.3. Shhh! Sending Private Notes via Direct Messages
- 3.4. Playing (Twitter) Favorites
- 3.5. Becoming a Renaissance Man via the Everyone Tab (RIP)
- 3.6. Seeing Who You Follow
- 3.7. Figuring Out Who's Following You
- 3.8. Looking at What You've Tweeted
- 4. Using Twitter Wherever You Think Best
- II. Joining Your Flock on Twitter
-
III. Twittering in High Gear
- 7. Tricks of the Twitter Gurus
- 8. Twitter Minus Twitter.com
-
9. Embracing the Twitter Ecosystem
- 9.1. Finding Interesting Twitter Talk with Search Tools
- 9.2. Expanding Your Twitter World by Using Clients
- 9.3. Keeping Your Tweets Short with URL Shorteners
- 9.4. Getting All Your Online Activity in One Place by Using Aggregators
- 9.5. Using Trending Topics to Stay on the Twitter Cutting-Edge
- 9.6. Playing with Twitter Games and Memes
- 9.7. Tag Clouds
- 9.8. Keeping in Contact with Visualization and Listening Tools
- 9.9. Knowing Your Network with Follower and Following Tools
-
IV. Knowing Why We Twitter
- 10. Finding Your Tweet Voice
-
11. Twitter for Business
- 11.1. The Business of Twitter
- 11.2. Putting Your Best Face Forward
- 11.3. Networking on Twitter
- 11.4. Offering Promotions and Products
- 11.5. Promoting Bands and Artists
- 11.6. Sharing Company Updates
- 11.7. Building Community
- 11.8. Conducting Research
- 11.9. Going Transparent
- 11.10. But, What If My Employees ...
- 11.11. Sharing Knowledge
- 12. The Social Side of Twitter
- 13. Changing the World, One Tweet at a Time
-
V. The Part of Tens
-
14. Ten Twitter Tools
- 14.1. TweetDeck: Connecting with Many
- 14.2. Seesmic Desktop/Twhirl: Managing Multiple Accounts
- 14.3. CoTweet: Corporate Tweeting
- 14.4. Smartphone Clients Tweetie, PocketTwit, and TwitterBerry
- 14.5. Twellow: Finding People to Follow
- 14.6. FriendorFollow: Managing Followers and Followings
- 14.7. TwtVite: Event Planning
- 14.8. Twitterfeed: Getting Your Blog Posts to Twitter
- 14.9. TwitPic
- 14.10. Xpenser: Keeping Track of Your Expenses
- 15. Ten Useful Twitter-Based Services
- 16. Ten Cool Ways to Use Twitter
-
14. Ten Twitter Tools
- Glossary
Product information
- Title: Twitter™ for Dummies®
- Author(s):
- Release date: July 2009
- Publisher(s): For Dummies
- ISBN: 9780470479919
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