Discover the secrets of YouTube success and get in on all the action!
With more than 1 billion unique visitors each month, YouTube is the place to reach new audiences, boost your business, or maybe even become a celebrity in your own right. This book is packed with professional advice for building an audience for your online video. Learn to launch a channel, develop a content strategy, grow an audience, measure success, and more.
What YouTube can do
—explore the steps for creating channels for education, business, and entertainment
—sign up, launch a channel, and set up ways to earn money from content
— learn the tools you need, how to shoot and edit great video, and how to upload it with SEO in mind
Bring 'em back
—discover the strategies for attracting and keeping repeat viewers
—discover how to generate a revenue stream from your channel
See how you're doing
—learn to measure your success and build on what's working
Promote your channel
—share your content on other channels and build a stable of regular subscribers
Get the word out
—reach customers and new audiences by advertising with video on YouTube