Social Media Marketing For Dummies, 3rd Edition
By Shiv Singh, Stephanie Diamond
Publisher: Wiley / For Dummies
Final Release Date: November 2014
Pages: 432

Learn to:

  • Grasp the latest trends in social media marketing
  • Build and launch a campaign for a small or large business
  • Find your unique voice in social media marketing
  • Take advantage of fast and cost-friendly ways to reach your audience

Your guide to making waves in social media marketing

Social media marketing is a fast, affordable, and effective way to reach your customers — but it’s competitive and always evolving. This friendly guide distills the core concepts, trends, and recommendations down to bite-sized nuggets, giving you expert and approachable guidance on using social media to maintain your rep as a marketing maven.

  • Talk the talk — get to know your social media marketing competitors, develop your unique social media voice, and launch successful campaigns
  • Find your place — explore social media marketing strategies for established sites like Facebook®, Twitter®, and YouTube® as well as on new and emerging sites
  • Everything old is new again — practice social media marketing on your website, become an authentic and engaged advertiser, build a mobile campaign, and make the move toward real-time marketing
  • More bang for your buck — understand how social media marketing is a highly effective way to make the most of low-cost, timely online initiatives that resonate with customers and make your brand viable in a saturated market

Open the book and find:

  • How to get into the social media frame of mind
  • Tips for developing a content and distribution strategy
  • Why you shouldn’t forget about Pinterest and Tumblr
  • Strategies for marketing via niche networks and online communities
  • How to apply metrics to the social media realm
  • The lowdown on social media governance
  • Top social media tools you shouldn’t be without
  • Must-read social media marketing blogs
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Ebook:  $26.99
Formats:  ePub, Mobi, PDF