You're already on board with social media. Now you want to learn how to take full advantage of its power to drive traffic to your website and build buzz for your brand. This plain-English guidebook shows you how to do just that, with tips and techniques you might never have considered. There's even a quick start guide to get you going right away!
Understand what SMO is — see what goes into a good SMO program and learn how to find an authentic, consistent voice
Leverage your likes — discover what Facebook likes and shares can mean and explore ways to find new fans
Toot your horn — learn how to publicize your social media presence and display content on your website
Add to your toolbox — integrate Google+™, implement social login, and learn to use Twitter® and Pinterest® microformats
Promote what you've got — create a company Page on Facebook, reach out with social news networks, and tailor your content for specialty channels
Control the buzz — learn to protect your brand, manage your reputation, and handle a crisis
Keep it going — plan your SMO program so you can keep it fresh, timely, and growing