Starting a Business All-In-One For Dummies
By Consumer Dummies
Publisher: Wiley / For Dummies
Final Release Date: April 2015
Pages: 600


  • Entrepreneurship
  • Developing Business Plans and Business Models
  • Starting an Online Business
  • Franchising and Home-Based Business
  • Bookkeeping and Accounting
  • Financial Management
  • Managing Employees
  • Marketing and Branding

All the practical advice you need for starting a business

Starting a business? Don't sweat it! Written in plain English and packed with simple, step-by-step instructions, this one-stop reference shows you how to start up our dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more!

  • Eureka! You've got it! — develop a business concept, refine and define your business idea, create a business model, and find your target market
  • Planning is half the battle — write a business plan, find funding, create a website for your business, and keep things legit with the right legal structure
  • Show me the money — set up the books, understand your profits and losses, keep your cool with cost and budgeting, and satisfy the Tax Man
  • Rules of management — hire, set goals, embrace corporate social responsibility, coach and mentor employees, and delegate to get things done
  • If you build it... — optimize your marketing program, strengthen your marketing strategy, take stock of your business image, forge your brand, and create marketing communications that work

Open the book and find:

  • Guidance if you're considering a franchise
  • Tips for starting a home-based business
  • The best ways to manage your business with technology
  • Step-by-step guidance on keeping on top of the books
  • Ways to increase employee engagement and motivation
  • Strategies for overcoming obstacles in starting a business
  • Invaluable social marketing strategies
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Ebook:  $29.99
Formats:  ePub, Mobi