Inbound Marketing For Dummies
By Scott Miller
Publisher: Wiley / For Dummies
Final Release Date: August 2015
Pages: 384

Learn to:

  • Build your inbound marketing team
  • Develop relationships with your customers
  • Convert your inbound traffic to sales
  • Attract more website visitors

Instead of chasing customers, use your digital resources to bring them to you! Here's how

Inbound marketing offers an exciting paradigm shift. Instead of intruding on your prospective customers with your message, it's designed to attract them with relevant, timely, and helpful content. But you have to know how to use and implement it, and that's just what you'll learn—quickly and easily—from the step-by-step instructions in this book.

  • Big business or small — see how inbound marketing can improve brand awareness and loyalty, connect you with your target audience, and attract new customers
  • You have the resources — learn to use your website, blog, social media platforms, and search engine optimization to attract website visitors
  • Get started — understand the objectives of inbound marketing, assess your business's needs, and explore strategic solutions
  • Dig deeper — discover ways to get into the mind of your customer using keywords and product purchase maps
  • Content is king — take advantage of all your content channels to educate, engage, inform, and convert customers
  • A perfect landing — create website landing pages that lead to sales
  • Measure your success — discover how to use Google Analytics and user testing to fine-tune your plan

Open the book and find:

  • How to introduce inbound marketing to your business
  • Techniques you can implement right away
  • The 3-step inbound process
  • Tips on understanding dynamic consumers
  • Secrets of attractive websites
  • When pay-per-click pays off
  • How to attract customers with content
  • Sales and marketing software to consider
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