SEO For Dummies, 6th Edition
By Peter Kent
Publisher: Wiley / For Dummies
Final Release Date: October 2015
Pages: 456

Learn to:

  • Develop a search strategy and use local search capabilities
  • Build sites that increase your search visibility
  • Analyze results with updated tracking tools
  • Maximize content marketing strategies

Your updated guide to making SEO easy and effective

Search engines are like shark-infested waters—most websites get swallowed up in them. Luckily, this book is your survival guide, arming you with the SEO smarts and know-how to get your website seen and trafficked by the masses. Packed with tips, tricks, and little-known secrets, it'll have your website sailing past the competition in no time!

  • Get a lay of the land — understand where, why, and how people search and get to know the reasoning behind how results are obtained
  • Seek and ye shall find — make your site visible with powerful keywords using the Google keyword tool and create pages that make search engines fall head over heels
  • Pack a punch — bulk up your site with compelling content, find traffic through local search marketing, and discover above-board ways to "trick" search engines
  • If you index it, they will come — create and submit sitemaps and work with product indexes to get your site seen by your target audience
  • The gift that keeps on giving — use link popularity to boost your position, find sites to link to yours, and put your best "face" forward with social media

Open the book and find:

  • The secrets behind search engine magic
  • Search results, deconstructed
  • Guidance on working with e-commerce or merchant sites
  • Steps for registering with search directories
  • The benefits of mentioning your site in discussion groups
  • How to grab search engine real estate
  • The SEO benefits of social networking
  • SEO myths and mistakes to avoid
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Ebook:  $29.99
Formats:  ePub, Mobi, PDF