Content Marketing Strategies For Dummies
By Stephanie Diamond
Publisher: Wiley / For Dummies
Final Release Date: December 2015
Pages: 408

Learn to:

  • Analyze customer data to understand the buyer's journey
  • Create and curate content that instantly engages your audience
  • Use social platforms to develop channel promotions
  • Develop customer personas that help you write targeted content

Create usable content for your customers and turn them into brand ambassadors!

Online networks are becoming increasingly significant in professional and academic settings, and almost inescapable during casual internet browsing. Social media is everywhere we look, and it's where you need to be marketing. But you also need to give your customers content they can connect with: useful information that encourages them to develop a relationship with your brand. How? With a content marketing strategy that meets their needs and yours. This books will show you how!

  • First, get their attention — find out what captures attention and learn how to make your message stand out
  • Know who you are — clarify your company's focus and research how your customers view your brand
  • "C" how it's done — learn to use each step of the Five C cycle to develop and document your content marketing strategy
  • Get everyone on board — sell your strategy to company stakeholders and choose key performance indicators to chart your progress
  • Master storytelling — identify the stories your customers will relate to and learn the secrets of telling them masterfully
  • Channel your plan — understand how to craft content for different distribution channels and set up a plan for each one
  • Review and rework — see how to effectively review, reevaluate, and refine your strategies

Open the book and find:

  • Free mind maps and work-sheets to help you get the job done
  • Help explaining content marketing to others in your company
  • Tips for getting buy-in
  • How to learn more about the customer experience
  • Ways to pinpoint gaps in your content
  • Systems and processes for getting content out there fast
  • Why frequent review is a must
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