Account-Based Marketing For Dummies
By Sangram Vajre
Publisher: Wiley / For Dummies
Final Release Date: April 2016
Pages: 384
  • Identify best-fit accounts and personas
  • Engage decision makers and influencers on their terms
  • Accelerate your marketing and sales pipeline

Changing the B2B marketing game

Buyers have changed the B2B marketing game—and meeting their ever-changing demands can feel like an uphill battle. Packed with expert tips, this down-to-earth guide shows you how to keep afloat in today's highly digitized world, as account-based marketing is laser-focused B2B marketing. Using ABM, your "smarketing" team can accelerate pipeline velocity to generate more revenue from your best-fit prospects and customers.


  • Identify best-fit accounts
  • Expand your reach
  • Align marketing & sales
  • Develop killer content
  • Engage customers
  • Execute an ABM playbook
  • Measure your success
  • Grow new revenue
  • Turn customers into advocates
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Ebook:  $26.99
Formats:  ePub, Mobi, PDF