Book description
A new breed of business is springing up across the land: social enterprises, whose primary purpose is to support the common good. Organized as for-profits, nonprofits, and everything in between, they see businesses as the means to a better world for all.In this groundbreaking guide, Kevin Lynch and Julius Walls, Jr. draw on their own hard-won experiences and those of twenty other social enterprise leaders. Exploring ten key paradoxes of social enterprises, they show how to navigate the extreme challenges and seize the tremendous opportunities these organizations present. Whether you're looking for guidance on choosing a structure, finding and hiring talent, marketing, finances, operations, or scaling, this practical, accessible guide offers clear and compelling answers that light the way.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Letter from the Editor of the Social Venture Network Series
- Preface
- Acknowledgments
- Introduction: The Most Successful Business on Earth
- 1: The ten paradoxes of social enterprise
- 2: Doing good versus doing well: BALANCING IMPACT AND PROFIT
- 3: Form versus function: CHOOSING THE RIGHT STRUCTURE
- 4: Planning versus practice: WORKING WITH DISCIPLINE
- 5: Debits versus credits: CREATING FINANCIAL HEALTH
- 6: Do-gooders versus good doers: HIRING THE BEST PEOPLE
- 7: Perception versus reality: MARKETING ON HIGHER GROUND
- 8: Value versus waste: LEANING THE ENTERPRISE
- 9: Metrics versus instinct: MEASURING SUCCESS
- 10: Growth versus focus: EXPANDING SENSIBLY
- 11: Sweat equity versus blood equity: CARING FOR YOURSELF
- Epilogue
- Contacts
- Notes
- Index
- About Social Venture Network
- About the Authors
- Other Titles in the Social Venture Network Series
Product information
- Title: Mission, Inc.
- Author(s):
- Release date: January 2009
- Publisher(s): Berrett-Koehler Publishers
- ISBN: 9781576756188
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