Nearly seven in ten Americans believe the American dream will be harder for their children to achieve than for themselves. Yet the myths around rugged individualism, meritocracy, and rags-to-riches upward mobility stubbornly persist. As “pro-entrepreneurship” as the United States seems, most Americans aren't very knowledgeable about how business really works. Millions of newly minted business owners don't know the importance—or even existence—of invisible capital.
Invisible capital is a complex set of factors—our skills, knowledge, networks, resources, and experiences—that can mean the difference between success and failure. Chris Rabb details how people can identify, grow, and leverage their invisible capital and explains why starting a business with deep community roots increases the chance of success.
Understanding invisible capital will enable more Americans to be better prepared to pursue entrepreneurship and level the playing field—because hard work, a great idea, and a good attitude simply aren't enough.