Book description
Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigm—in which leaders “light a fire” under employees—actually discourages engagement.Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone—not just select committees or working groups—enthusiastically committed to organizational transformation. This revised edition features new interviews—everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk—and new neuroscience findings that support Axelrod's model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword by Peter Block
- Preface
- Introduction : Engagement Makes a Difference
- 1 Why Change Management Needs Changing
- 2 Engagement Is the New Change Management
- 3 Six Change Management Myths
- 4 Lead with an Engagement Edge
- 5 Leadership Conversations That Foster Engagement
- 6 Widen the Circle of Involvement
- 7 Connect People to Each Other
- 8 Create Communities for Action
- 9 Promote Fairness
- 10 When Engagement Disengages: Some Words of Caution Before You Begin
- 11 Design Work with Engagement Built In
- 12 How to Start Where You Are
- Chapter Reviews
- Resources
- Works Cited
- Acknowledgments
- Index
- About the Axelrod Group
- About the Author
Product information
- Title: Terms of Engagement, 2nd Edition
- Author(s):
- Release date: September 2010
- Publisher(s): Berrett-Koehler Publishers
- ISBN: 9781605094489
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