Book description
Surely you've experienced something like this: you buy a red car, and suddenly red cars appear everywhere. Why? Because you're focusing on red cars—and you get more of whatever you focus on. But much of the time, consciously and unconsciously, we dwell on what we don't want, and that's what we get. Drawing on the latest scientific research, Laura Goodrich shows you how to stop fixating on negatives and rewire your brain to focus on positive outcomes.Unique and practical exercises—including a free online toolkit—and dozens of enlightening real-life stories help you identify what you truly want so that it drives everything you do. And Goodrich shows how Seeing Red Cars can build organizational cultures in which employees are playing to their passions and strengths, focusing on what they want, and achieving breakthrough results.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Preface
- Introduction Focus on What You Want
- Chapter 1 Why We Focus on What We Don’t Want
- Chapter 2 Rewire Your Brain for Better Outcomes
- Chapter 3 Play to Your Strengths and Control What You Can
- Chapter 4 Tune in and Take Charge
- Chapter 5 Craft Personal “I Wants”
- Chapter 6 Craft Professional “I Wants”
- Chapter 7 Turn Actions into Outcomes
- Chapter 8 Drive Red Cars to Critical Mass
- Conclusion It All Begins with You
- Seeing Red Cars Visual, Auditory, and Tactile “Triggers”
- Seeing Red Cars Toolkit At-a-Glance
- Acknowledgments
- Notes
- Index
- About the Author
Product information
- Title: Seeing Red Cars
- Author(s):
- Release date: February 2011
- Publisher(s): Berrett-Koehler Publishers
- ISBN: 9781605097282
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