Book description
JMP 13 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.
Table of contents
- Contents
- Learn about JMP
- Introduction to Consumer Research
-
Categorical Response Analysis
- Analyzing Survey and Other Counting Data
- Example of the Categorical Platform
- Launch the Categorical Platform
- The Categorical Report
- Categorical Platform Options
- Comparison Letters
- Supercategories
- Set Preferences
-
Additional Examples of the Categorical Platform
- Example of the Test for Response Homogeneity
- Example of the Multiple Response Test
- Example of the Cell Chisq Test
- Example of Compare Each Sample with Comparison Letters
- Example of Compare Each Cell with Comparison Letters
- Example of User-Specified Comparison with Comparison Letters
- Example of Conditional Association and Relative Risk
- Example of Rater Agreement
- Example of Repeated Measures
- Examples of the Multiple Response Tab
- Example of Mean Score with Comparison Letters
- Example of a Structured Report
- Statistical Details for the Categorical Platform
-
Multiple Correspondence Analysis
- Identify Associations between Levels of Categorical Variables
- Example of Multiple Correspondence Analysis
- Launch the Multiple Correspondence Analysis Platform
- The Multiple Correspondence Analysis Report
- Multiple Correspondence Analysis Platform Options
- Additional Examples of the Multiple Correspondence Analysis Platform
- Statistical Details for the Multiple Correspondence Analysis Platform
-
Multidimensional Scaling
- Visualize Proximities among a Set of Objects
- Multidimensional Scaling Platform Overview
- Example of Multidimensional Scaling
- Launch the Multidimensional Scaling Platform
- The Multidimensional Scaling Report
- Multidimensional Scaling Platform Options
- Additional Example of the Multidimensional Scaling Platform
- Statistical Details for the Multidimensional Scaling Platform
- Factor Analysis
-
Choice Models
- Fit Models for Choice Experiments
- Choice Modeling Platform Overview
- Examples of the Choice Platform
- Launch the Choice Platform
- Choice Model Report
- Choice Platform Options
- Additional Examples
- Technical Details
- MaxDiff
- Uplift Models
- Item Analysis
- References
- Index
Product information
- Title: JMP 13 Consumer Research, Second Edition, 2nd Edition
- Author(s):
- Release date: February 2017
- Publisher(s): SAS Institute
- ISBN: 9781629609492
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