Getting Started with Flurry Analytics
By Bhanu Birani
Publisher: Packt Publishing
Final Release Date: December 2013
Pages: 88

In Detail

Analytics help you to understand the way your users are interacting with your mobile application. Flurry provides you with a strong analytics tool to keep track of your application and to analyze your application data without much hassle. It provides an SDK for almost all platforms to gather data from all platforms of mobile and web applications. The enormous amount of data Flurry handles directly translates into unique, powerful insights into your applications.

Getting Started with Flurry Analytics is a practical, hands-on guide to instantly getting started with Flurry analytics using step-by-step exercises. You will take advantage of the real power of Flurry analytics and provides you with an example-based learning approach to help you master it quickly and efficiently.

This book starts by discussing how to set up and integrate Flurry analytics and ends by making you aware of how to track your application using Parse. You will also learn about tracking your application data using Flurry analytics to strengthen your strategies and to improve the application monetization process. You will also learn about configuration and implementation of Flurry analytics and how to make the application track all the necessary details to empower management decisions.


An easy-to-follow, step-by-step tutorial full of examples and code to help you quickly get started with Flurry analytics.

Who this book is for

This book is great for developers who want to track their applications instantly using Flurry analytics and who are looking to get a good grounding in how to use Flurry for analytics in their application. It’s assumed that you will have some experience with Objective-C and a basic understanding of object-oriented programming and programming in general. You must be enrolled as an iPhone developer in order to test the example projects on your device.

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Decent overview of Flurry

By Brian

from Baltimore, MD

Verified Reviewer

Comments about oreilly Getting Started with Flurry Analytics:

This is a short focused book on the Flurry analytic system, and how you can use the data from that to help make business decisions. The book is broken into two sections, one on the Flurry API, and one on how to use the information you can get from it.

The API sections is the first two chapters. This is honestly the information I was looking for in this book. The tasks described also have code examples showing how to do things such as track time spent per screen, flag different events, and use start and end events to time various tasks. One caution I would mention is that with iOS 7, Apple has made some major changes to how individual devices can be tracked. This is something that is briefly mentioned in the book, but the situation is still in flux regarding what Apple will and will not allow. The Flurry website has some more up to date information, and if you are planning on using any analytics tool, this is an area you will have to spend some time examining the details.

There is a chapter devoted to using Flurry for crash analysis. I have been using a separate tool for this, but is something I did not realize was possible with Flurry.

The remaining two chapters give several ideas of business and marketing information you can get from the analytics data. I have to admit that I was not looking for this information at all, however there are some valuable ideas, especially if you haven't spent much time thinking about how to get new users and where they might get stuck.

If all you are looking for is simply how to use the Flurry API, then I'm not sure there is much more information here than in the web documentation (this is why I only rated it as 4 stars), but if you haven't given much thought into *why* you want to collect analytics, then there are some good ideas to think about (why I rated as 4 stars instead of 3).

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