Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device.
iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries.
This beginner's guide focuses on getting you through all the major learning points in a smooth, logical order. You'll also see how to avoid some common pitfalls.
Who this book is for
This book is for brands, advertisers and developers who want to create compelling, emotive, iAd advertisements that generate revenue and increase brand awareness. You don't need previous experience of creating adverts or apps for iPhone and iPad, as you'll be taken through the entire process to make motion-rich, beautiful ads.