Eye Tracking the User Experience
A Practical Guide to Research
By Aga Bojko
Publisher: Rosenfeld Media
Released: December 2013

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Product Details
Recommended for You
Customer Reviews
 
Buy 2 Get 1 Free Free Shipping Guarantee
Buying Options
Immediate Access - Go Digital what's this?
Ebook: $22.00
Formats:  DAISY, ePub, Mobi, PDF