Books & Videos

Why We Fail

Learning from Experience Design Failures

By Victor Lombardi

Publisher: Rosenfeld Media

Release Date: July 2013

Pages: 249

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Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.