Global Content Strategy
A Primer
By Val Swisher
Publisher: XML Press
Final Release Date: November 2014

When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer.

Because of this, more and more companies are translating more content into more languages every day.

Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful.

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Excellent introduction to content localization issues

By Barry Saiff

from Tagaytay City, Philippines

About Me Content Ceo

Verified Reviewer


  • Accurate
  • Concise
  • Easy to understand
  • Helpful examples
  • Well-written


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      Comments about oreilly Global Content Strategy:

      This is an easy read and a great book. It is written in a very accessible style, understandable by those new to the field, but also useful to more experienced hands, because it collects in one place all the key things you need to understand to be successful with content that is translated into many languages. Chapter 5, on how to make your content global-ready, is itself worth the cost of the entire book. I will be sharing and recommending this book to my clients, and it's already helping me in training my staff.

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