The art of visual communication is the arrangement of designelements in a way that is balanced, visually appealing and mostimportantly, effectively delivers its intended message to the targetaudience. This full-color tutorial serves as an introduction tounderstanding this art of visual communication and the creativeprocess of design. The author presents the basic elements of design -line, shape, color, typography " placing these into a visual structurethat always keeps in mind the audiences visual perception.