The art of visual communication is the arrangement of design
elements in a way that is balanced, visually appealing and most
importantly, effectively delivers its intended message to the target
audience. This full-color tutorial serves as an introduction to
understanding this art of visual communication and the creative
process of design. The author presents the basic elements of design -
line, shape, color, typography " placing these into a visual structure
that always keeps in mind the audiences visual perception.